Someone told me that the Facebook ad campaign is the most specific targeting you can get for the audience. Let’s see if it is actually true!!! I shall start a campaign with the target metrics so that it would pin-point only Mr. Zuckerberg like age city etc… If he shares this, I guess the ads are that super targeted. However, if that doesn’t happen and the post still has engagement, then, well FB probably goes outside their designated targets to rake in engagement so that the advertisers are not deterred. I shall not advertise this post on FB obviously, except on my page. I shall discount the organic engagement from there. Also the post will be predated to avoid website engagement.

I shall post the metrics I have used after the campaign has run.

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